Business and Strategy2 min read

Insight

Feel like you understand 'Insight' but don't know how to use it? We explain

An insight is a deep and revealing understanding about something, usually obtained through data analysis, observation, or experience. It goes beyond a simple fact: it's when you connect scattered information and discover something meaningful that helps you make decisions or better understand a situation.

How to use 'Insight' in a meeting?

Instead of saying 'I found interesting information', say: 'I discovered a key insight: 70% of our users abandon the process at the third step'. This sounds more professional and specific.

Real examples

Presenting analysis results

The most important insight is that our users value speed more than advanced features.

In a marketing meeting

This insight changes our strategy: our target audience isn't looking for low price, they're looking for trust.

Discussing with the team

We need more user behavior insights before making this decision.

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